Cookie Policy

1. What cookies are

A cookie is a small text file that a website asks your browser to store on your device. On a later visit the browser sends it back, which lets a site recognise the same browser and remember something about it.

Two distinctions matter when reading the rest of this page:

• First-party versus third-party. First-party cookies are set by the site you are visiting; third-party cookies are set by another company whose code runs on the page, such as an advertising network. Nearly all cookies on this Site are third-party, from Google.
• Session versus persistent. Session cookies are deleted when you close the browser; persistent cookies remain for a set period, which can range from days to months.

2. Categories of cookies used here

Cookies encountered on this Site fall into three categories, and it is worth keeping them separate because they are not equivalent in purpose or in how optional they are.

Essential

Cookies or equivalent mechanisms strictly necessary for the Site to load, function, and remain secure, including anything used by our hosting provider to serve pages reliably and to protect against abuse. These cannot be switched off without breaking the Site, and they are not used to profile you or to advertise to you.

Analytics

Cookies set by Google Analytics to measure how the Site is used — how many people visited, which pages, from which countries, and whether pages loaded quickly. This is reported in aggregate. These are optional.

Advertising

Cookies set by Google and its advertising partners to select ads, limit how often you see the same ad, and measure whether ads worked. Where personalised advertising is enabled, these may draw on your activity across other sites. These are optional.

3. Local storage, and why it is not a cookie

The Site uses your browser’s local storage for three convenience features. Local storage is a different mechanism from cookies: it is not transmitted with page requests, so unlike a cookie it is never sent to us or to anyone else. It sits on your device and is read only by the page in front of you.

• Favourites — styles you have marked, kept until you remove them.
• Recent styles — the last ten styles you copied, automatically expiring after seven days.
• Theme preference — whether you chose light or dark mode.

None of these contain the text you typed, none identify you, and none are used for analytics or advertising. Clearing your browser’s site data removes them, and the Site continues to work with default settings restored.

4. Google Analytics cookies

Google Analytics helps us understand which pages are useful and which need work. It typically sets cookies to distinguish one browser from another and to group page views into a single visit. Names and lifetimes are set by Google and can change; the current details are documented by Google rather than by us.

We use Analytics only in aggregate. We do not use it to identify individual visitors, and it has no access to what you type into the generator, since that data never leaves your browser in the first place. If you would rather be excluded from Analytics entirely, Google provides a browser opt-out add-on that works across all sites.

5. Google AdSense and advertising cookies

Advertising is what keeps this Site free. Ads are served by Google through AdSense, and potentially by other advertising partners. In connection with this:

• Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this Site and to other sites;
• Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to this Site and other sites on the internet;
• These cookies may also be used to cap how often an ad is shown and to measure ad performance;
• Where required by law, personalised advertising cookies are used only with your consent.

We do not control these cookies and cannot list them exhaustively, because the set varies by advertiser and region. Their use of information is governed by their own policies — see how Google uses information from sites that use its services.

6. Consent, and where it applies

Where the law requires consent for non-essential cookies — notably under the GDPR and the ePrivacy rules in the EU and the UK — you will be asked before analytics or advertising cookies are placed, and you can change or withdraw your choice at any time through the cookie settings available on the Site.

In regions where consent is not legally required, these cookies may be set by default, and you retain the browser controls and opt-outs described below. Essential cookies do not require consent in either case, as they are necessary to deliver the Site you asked for.

7. How to control cookies in your browser

Every major browser lets you view, delete, and block cookies, usually under Settings → Privacy. Common options include blocking third-party cookies only, clearing cookies on exit, and using a private or incognito window, which discards cookies when it closes.

Blocking third-party cookies is the most targeted approach for this Site, since our analytics and advertising cookies are third-party while nothing essential to the generator depends on them. Browser vendors document their own settings, and those pages are the most reliable source as the interfaces change frequently.

8. Opting out of personalised advertising

Separately from blocking cookies, you can turn off ad personalisation:

• Google Ads Settings — controls personalisation across Google’s advertising;
• aboutads.info/choices — industry opt-out covering many vendors (US);
• youronlinechoices.eu — the equivalent for Europe;
• Mobile devices offer a system-level setting to limit ad tracking, in iOS privacy settings or Android ads settings.

Opting out does not remove advertising. It means ads are chosen without using your browsing history, and will generally be less relevant.

9. What happens if you block them

Very little, which is a deliberate consequence of how the Site is built. The font generator does not depend on cookies at all. With every optional cookie blocked, you can still type text, browse all 285 styles, copy any of them, and read every page.

What changes is that we lose the aggregate analytics that tell us which pages need improving, and advertising becomes non-personalised. If you block local storage as well, favourites, recent styles, and your theme choice will not persist between visits — but the tool itself continues to work.

10. Do Not Track and Global Privacy Control

Some browsers send a “Do Not Track” signal. There is no agreed industry standard for interpreting it, and most services do not act on it, so we cannot promise that third-party services on this Site respond to it.

Global Privacy Control is a newer signal that some jurisdictions, including California, treat as a valid opt-out request. Where it is legally recognised, it is honoured as such. Given how little personal information this Site involves, the practical effect is limited — but the browser controls and opt-out links above work regardless.

11. Changes to this policy

This policy may be updated if we change analytics or advertising providers, add a feature that uses storage, or need to reflect a change in the law. The “Last updated” date at the top always reflects the current version, and material changes will be made obvious.

12. Contact

Questions about cookies, consent, or anything on this page can be sent to info@fontclip.com or through the contact page.

Related: Privacy Policy · Terms & Conditions · Disclaimer · About FontClip